Sock it to Cancer
Wearwell has teamed up with children’s cancer charity Cyclists Fighting Cancer (CFC) to launch the ‘Sock it to Cancer’ campaign.
For every pair of socks Wearwell sells the company will donate £2 to CFC, which will be used to help fund specially-adapted trikes, static bikes, exercise equipment and advice for children living with and beyond cancer. (Click here to purchase a pair).
“Something as simple as a bike or specially adapted trike makes an unbelievable difference to the lives of the children we work with,” says Mike Grisenthwaite, CFC Founder & CEO. “The benefits to their physical and mental well-being are nothing short of amazing. We have helped more than 3,500 children and young people so far and hope to support a further 700 cases in 2017.
Just some of the many children helped by Cyclists Fighting Cancer
“We are really excited for CFC to be associated with the Wearwell brand, and we would like to thank Will, and the rest of the team, for supporting the charity and wish them every success for the future.”
CFC is a charity close to the heart of Wearwell’s founder Will Laughton. In 2012 Will was diagnosed with leukaemia and used cycling as part of his recovery. Since successfully fighting the disease, Will has ridden for CFC at several events and competed, alongside CFC founder Mike, at the British and World Transplant Championships.
“Being able to team up with and support CFC is a really exciting prospect for me,” comments Will. “I used cycling as part of my recovery back in 2013 and I am now hooked on it. If we can help bring happiness to only a few young people and their families then we will be very proud.”
The side effects of cancer and associated treatment regimes in children are numerous; amputations, balance issues, physical weakness, coordination difficulties and lack of self-esteem are just a few. Many studies show exercise as the single most effective way of improving both physical and mental wellness in people surviving cancer. CFC help facilitate rehabilitation through cycling as the benefits of exercise can be experienced in a low impact, fun, sociable and exciting way.
Wearwell Co-Founder Will