Wearwell founders Will Laughton and Alex Joynson
Alex Joynson has worked in sales and marketing for a number of international companies. A self-confessed sports obsessive, Alex rowed for the Great Britain junior and university teams and was a British Universities champion whilst at the University of London.
For Alex, launching Wearwell not only realises a passion to start his own company, but also builds on great family legacy. The original “Wearwell Cycle Company Ltd” was established in Wolverhampton in 1889 as a bicycle manufacturer and owned for much of the early to mid-20th century by his great-great grandfather and great-grandfather respectively before its eventual sale in the 1960s. Alex aims to use the Wearwell brand as a platform to promote cycling and the major health and lifestyle benefits that this brings.
Will Laughton is an ex international oarsman and all round sport enthusiast. Will met Alex at University in London when they were rowing for rival boat clubs.