The Future

The Future's Bright!


After several years of success & growth since the Revival in 2017, Wearwell Cycling Company was acquired by two keen cyclists, Steve & Mark.

Friends from the age of 4 years old, Steve & Mark have been riding for clubs & competing for over 20 years. Their passion for everything cycling related is huge! This passion will ensure Wearwell continues to provide high quality cycling apparel & accessories to fellow cyclists.

The heritage that Wearwell has, is the foundation for its future success. History will continued to be shaped with Steve & Mark at the helm.

Both Steve & Mark will continue to provide a range of high quality cycling clothing that can be utilised by cyclists of all shapes and sizes!

Message from the owner's:


“Simply put, I love everything cycling related. Whether it’s bikes, clothing or accessories, I just enjoy keeping up to date with the latest tech & trends.

Personally, Road Cycling is where I spend most of my spare time. However, like a lot of keen cyclists, I own multiple bikes, one for every occasion or weather forecast! Much to the disapproval of my wife!

For me, Wearwell is an established brand with an incredible history. This offers me the opportunity to put my interest in cycling to good use. I want to be able to provide quality merchandise to fellow cyclists at affordable prices."


"My love of the brand started back in 2017 when the revival began. When I received the email from Alex and Will mothballing the company I thought, this could be our time!! The brand needs to continue.

Like Mark, I love all aspects of cycling and the many friendships it brings. The mental health benefits of cycling shouldn't be underestimated.

I competed in Triathlon for over 20 years but there was nothing better than jumping on the bike to clear the head and focus on the important things, KOM's!

On the 70th Anniversary of Wearwell's Tour Of Britain success in 1953, here's to many more years of Wearwell. Could the Wearwell bikes make the return? Could a team return to the Tour of Britain line up? Who's knows, watch this space and follow the wings..."

The Renaissance begins…. 

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